A dynamic business leader with an established record with Fortune 100
CPG companies in turning around businesses. My personal brand is built
around problem identification and resolution, reversing negative or
accelerating sales trends, optimizing productivity, delivering
exceptional results, shopper marketing excellence, collaborative
customer management, and building breakthrough business solutions.
Selected Highlights
Managed billion dollar customers in the foodservice and mass merchandise channels.
Proven experience in both mature and emerging consumer markets.
Collaborated with U.S. convenience retail industry to build an educational platform to develop skill set of member retailers.
Revised Go to Market strategy for confectionary brands in the Arabian Gulf.
Developed a framework for senior executive shadowing program as part of employee engagement project in North America.
Charged
with leading Middle East customer teams to drive systematic alignment
between company and customers.
Developing system
capabilities for the Coca-Cola sales organizations, particularly in emerging
markets. .
Coca-Cola North America2007-2010
Senior Shopper Marketing Manager – Atlanta,
GA
Responsible
for leading shopper marketing teams for a portfolio
of national retail accounts representing more than 12,000 retail outlets
and$210 million in retail sales.
Led
a 3-year strategic initiative with the National Association of Convenience
Stores to build a center for foodservice excellence serving more than 146,000
retail stores.
Introduced
game-changing business initiatives for complex franchise systems like
ExxonMobil, BP, and Circle K.
Developed
youth-recruitment beverage packaging.
As
member of Coca-Cola North America Sparkling engagement team, collaborated with
senior management to institute new business initiatives to increase employee
engagement.
Coca-Cola North America2005-2007
Senior Channel Marketing Manager,
Foodservice- Atlanta, GA
Managed foodservice marketing
strategy for this 146,000-outlet channel.
Led
consumer insights work to understand price elasticity for beverages among blue
collar workers which also informed marketing communication direction.
Collaborated
with EMORY University on a marketing competition for 2nd. Year MBA
students.
Directed marketing research that led to the development of
a new frozen beverage category for Dairy Queen.
Developed web-based solutions to facilitate internal
business execution as well as local store marketing.
Worked with Buffalo Wild Wings, one of the
fastest growing restaurant chains and helped them grow from 146 toclose to 450 stores in five years.
Coca-Cola Middle East & North Africa1998-2000
Country Operations Manager- Qatar
Collaborated with local
bottling partner to identify and penetrate growth opportunities while also
developing system resources in training and creative activation of regional and
international properties.
Delivered
two consecutive years of double digit unit case volume growth and grew share by
4.5pts.
Worked
with the local bottlers to build an occasion-based marketing approach.
Designed and initiated a pre-sell program for
key accounts that improved route coverage and in market execution
Kimberly-Clark 1997-1998
Brand Manager- Feminine & Adult Care Products, GCC Countries- Bahrain
Built feminine care category and launched adult care products in the region.
Redesigned packaging for a core feminine hygiene product line which re-established the brand and also reduced COGS by 12%.
Helped develop new retail merchandising tools that increased retail distribution in grocery channel.
Initiated new packaging and consumer messaging to accommodate emerging markets in the region.
Developed consumer and trade marketing programs to drive sales across the Gulf region.
Gillette International 1990-1994
Gillette International 1993-1994
Country Manager-Syria
Full profit & loss accountability.
Managed Gillette’s official entry to Syria and delivered double-digit sales growth while building company share to 46% in 1994.
Worked with the Syrian government to lift a ban on company’s personal care product line.
Structured sales operations, distribution system, and hired a complete sales team.
Gillette Middle East 1990-1993
Regional Sales Manager-Saudi Arabia
Volume & profit responsibilities covering four regions with combined annual revenues >$100MM.
Managed a sales team of two sales supervisors and 21 salespeople.
Directed an operational project that drive availability in over 800 new outlets and improved sales productivity.
Established an integrated launch program for Gillette Sensor including at-work product sampling.
Warner Lambert Middle East 1988-1990
Sales Supervisor, Consumer Products-Saudi Arabia
Grew annual sales of confectionary segment at a 7-8% annual rate.
Resolved a long-standing parallel imports crisis that led to expanding company’s portfolio in this market.
Launched Schick Advantage shaving system leading to a 2-share point swing.
EDUCATION
Louisiana State University- Baton Rouge, LA Master of Markeitng
Southern University- Baton Rouge, LA Bachelors of Business Science- Management
OTHER ACTIVITIES
Frontline Leadership pilot program-Participant
2008 Mentoring Program-Group Mentor
School Council at Alpharetta High School-Member
2002 Coca-Cola Gold Awards (Innovation category)-Winner for Dairy Queen’s Misty brand development
Recommendations (original copy is on LinkedIn)
Senior Marketing Manager, The Coca-Cola Company
“Majed is results oriented with a high degree of self motivation. His can-do attitude and persistence have led him to many successes. His combination of strategic thinking and innovative problem solving proved invaluable during the years we worked together. He was a role model for others on the team based on his commitment to excellence and pursuit of innovation and positive change. He is a good team member who is willing to help others with the same level of drive and determination to succeed. In addition, he is an all around good person.” December 24, 2007,
Terisa Monroe, Director, Customer Marketing, Coca-Cola
managed Majed at The Coca-Cola Company
“Majed is a multi-dimensional and highly talented professional. He has a unique capacity for quickly understanding the broad strategic strokes and translating these insights into tangible deliverables and business results. Majed's commitment to making a meaningful difference is evident in everything he touches. He balances a deep marketing acumen with great relationship skills and a global view of business and people.” November 12, 2007
Robert Drew, Director of Strategic Marketing, The Coca-Cola Company
managed Majed at The Coca-Cola Company
“I had the privilege of working with Majed (on a Management Consulting basis) on two different initiatives, each of which was focused on the innovation of the US retail foodservice and beverage business. Majed's strong project management skills and decisive leadership style were clearly evident during our work together. He very effectively leveraged and applied his deep and broad knowledge of the US retail business in his oversight of my innovation work. From my view, I also would describe Majed using these terms -- results-oriented, customer-focused, self-motivated, energetic, a very effective communicator, self-confident, quick to recognize emerging business trends, displayed a high energy level, and clearly was focused on both short and longer term solutions which would deliver successful outcomes. I highly recommend Majed -- an impressive leader, plus for his professionalism, resourcefulness and solutions-focused working style.” November 4, 2007
Maurice P. Minno, President, MPM Group and ISUS (Innovative Strategies & Unique Solutions)
reported to Majed at The Coca-Cola Company
“Majed has proven to be a valuable resource to the field sales organization by understanding the channel, understanding the opportunities and postioning resources. The information and resources he provided allowed the field sales organization to build their capability and proactively capture opportunities. Majed is a valuable resource to the organization and I am proud to have him on our team.” October 25, 2007
Greg Hemphill, Director, Area Sales, The Coca-Cola Company
managed Majed indirectly at Coca-Cola North America
“ Majed's commitment to excellence is best in class. He is passionate with innovative ideas and creative consumer marketing strategies. His multicultural expertise has helped him leave distinguished footprints everywhere he worked. Majed is a treasure to have as a friend, neighbor and business partner.” October 22, 2007
H. Y., CIO, Alhamrani Group
was with another company when working with Majed at Coca-Cola North America
“Majed is always on the forefront of consumer intelligence and has deep understanding of market trends and consumer motivations. He has a well documented history successfully leveraging this knowledge to drive business results. You can always count on Majed to deliver.” October 17, 2007
Monte Ammons, Director of Channel Marketing, Coca-Cola
worked directly with Majed at Coca-Cola North America
“Majed is a very solid professional with great presentation skills, a solid understanding of the business and a good business mind. He is very people oriented and is well liked and respected by colleagues, clients and customers alike.” October 16, 2007
Joaquin Pericas, Director, Foodservice/Retail Knowledge & Insights, The Coca-Cola Company
managed Majed indirectly at Coca-Cola North America
Brand Manager, Kimberly-Clark
“Majed is a very self motivated, entrepreneurial professional. He overcomes hurdles through his positive approach. He has a very valuable strength in building relationships at all levels of the organization, which helps him achieve his goals.” January 10, 2008
Ahmet Abaci, Brand Manager - HUGGIES Diapers, Olayan-Kimberly Clark - Bahrain
worked directly with Majed at Kimberly-Clark
Country Manager, Gillette
“Majed's commitment to excellence is best in class. He is passionate with innovative ideas and creative consumer marketing strategies. His multicultural expertise has helped him leave distinguished footprints everywhere he worked. Majed is a treasure to have as a friend, neighbor and business partner.” October 24, 2007
Husam Yaghi, General Manager - Networks and Security, Saudi Arabian National Guard (Vinnell Corporation)
