Executive Manager, with a Ph.D. doctoral degree in Business Management and 14 years of in-depth experience in banking (Conventional and Islamic) spanning Corporate Banking, Credit & risk Management (Corporate & Retail), Investment & Portfolio Management , Financial Institutions and Banking Operations.
QUALIFICATIONS
Bachelors - Business Management, USA
Masters- Business Management, Jordan
Ph.D - Business Management, Jordan
SKILLS SUMMARY
A seasoned professional with a broad knowledge and profound experience in retail banking, products development, process engineering, team building, corporate lending, and marketing.
A dynamic and results oriented leader.
Dedicated, focused, energetic, and visionary.
Over 15 years of experience in Jordan and the USA.
Extensive research and development experience.
Superior utilization of computers and automation tools.
EMPLOYMENT HISTORY
06/2009 – present
Islamic International Arab Bank – Amman-Jordan
Head of Corporate Marketing & Communication Department
Reporting directly to CEO
Restructuring all departments of IIAB.
Establishing and structuring the Corporate Marketing & Communications department of IIAB.
Playing a major role in reengineering and restructuring the bank in order to maintain the best level of bank services and products provided to achieve set targets.
Define Corporate Marketing and Communication standards and templates, and ensure compliance with them.
Ensure that the corporate brand/image of the bank is in alignment with the bank’s strategy at all the time.
Assist business divisions in planning, developing and executing marketing/communication campaigns as and when needed.
Manage bank-wide internal & external communication and insure transparency and maximum alignment of vision and strategic objectives across the bank.
Monitoring the performance of all divisions ensuring to highlight areas of failure and analyze the performance and ensuring periodic briefs to CEO and reasons behind it , also recommend an action plan to overcome setbacks.
Attracting new customers, possible potential business opportunities and increasing utilized facilities of existing customers.
Developed new products to increase earning based on market researches.
5/1997 – 5/2009 Arab Bank (Jordan)
11/2007 – 5/2009
CIB/Jordan & Palestine division- Arab Bank
Head of Corporate & Investment Banking Support unit
Develop & implement the Corporate Banking businessplan
Developing the value proposition and strategy for the CIB/J&P segments.
Monitoring the performance of the segments and ensuring to highlight areas of failure and analyze the performance and ensuring periodic briefs to Regional Head of CIB/J&P and reasons behind it, also recommend an action plan to overcome setbacks.
Set yearly targets for large corporate unit, Commercial unit, and SME unit.
Provide Support to CIB units through organizing, planning cross selling efforts with Retail, and Private departments and with Al-Niser insurance company.
Direct and follow up relationship manager’s efforts and achievements.
Design a SLAs with other LOBs (Retail, COU, AB invest, &CIB).
Conduct competitive analysis studies.
Developed new products to increase earning.
04/2007 – 11/2007
Corporate & Investment Division Supervisor - Arab Bank
CIB Market Studies Supervisor
Develop & implement the Corporate Banking marketing plan.
Prepare marketing studies on economic sectors for corporate banking.
Developed new corporate banking products
Enhanced cross selling efforts with other LOBs.
1/2007 – 06/2007
Booz Allen Consultant team member- Arab Bank
Interviewing AB staff in Jordan, UAE, Bahrain as part of restructuring plan
Analyze and assessing gaps in COU, credit review, credit admin, and credit control.
Develop job descriptions for Credit, Corporate Staff.
07/2005– 12/2006
Al Wehdat Credit Center, Amman – Jordan
Customers Relationship Development Supervisor
Implementation of Al-Wehdat Credit Center Business Plan.
On-going evaluation of achievements of branches.
Business processes management and re-engineering.
Develop job descriptions for Credit Center employees.
Innovative retention and expanding of customer base.
Manage assigned targets of each CCRO's (Corporate Customers Relationship Officers)
Evaluate achievements of staff on regular basis.
Suggested new Retail Banking products that increased earning.
06/2004 - 06/2005
Al Wehdat Branch, Amman - Jordan
Senior Credit & Marketing Officer
Member of the branch credit facilities committee.
Evaluate corporate & SME customers credit facilities applications
Develop & implement the branch marketing plans.
Pre-sales efforts and new business opportunity identification.
Provide assistance to sales team.
Prepare marketing studies on all competitors pricing & sales strategies on regular basis.
10/2001 – 11/2003
Jordan Branches
Retail Lending Supervisor
Developed goals, objectives, policies, procedures, and work standards for the department.
Responsible for developing & implementing the consumer lendingyearly plan for Jordan.
Responsible for proper implementation of consumer lending products.
Proposed new retail products, packages to increase earnings.
Member of the retail credit facilities committee of the bank.
Developed innovative business ideas.
Conducted market and business research.
Supported all consumer lending officers achieve targets.
09/2000 – 10/2001
Al Wehdat Branch, Amman – Jordan
Credit & Marketing Officer
Member of the branch credit facilities committee of the bank.
Evaluated corporate & SME customers credit facilities applications.
Responsible for developing & implementing marketing plan.
Pre-sales and new business opportunities innovations.
Provided assistance to sales team.
Provided Management at the Bank’s Head Office with several marketing studies on all competitors pricing & sales strategies on regular basis.
03/1997 – 08/2000
Abdali Branch, Amman – Jordan
Customer Relationships Officer
Responsible for marketing and issuing all cards (Visa, National Express, Visa Electron, Value Plus), and Phone Banking.
Marketing all Arab Bank portfolios of funds.
Received outstanding recognition from the Deputy CEO.
08/1996 – 02/1997
Zaki A. Ghoul Co. (Sony Exclusive distributor in Jordan)
Asst. Marketing Manager
Amman, Jordan
Responsible for creating marketing plans to improve company’s share market.
Responsible for Customer Satisfaction.
Researched all competitors’ sales & pricing strategies.
Developed excellence in marketing & sales strategy.
08/1995 – 04/1996
Globo Net. Inc
Sales Manager (part time)
Baton Rouge, LA – USA
Marketed Internet services & subscriptions.
Internet services marketing to corporations; such as, car dealerships, shops, medical clinics, etc.
Developed marketing materials for my market segment.
07/1991 - 06/1993
Getty Co.
Sales Rep. & Accounting officer
Elmwood Park, NJ – USA
Responsible for all accounting functions.
Responsible for sales functions.
Created balance sheets.
Conducted periodic inventory audit.
RECOGNITIONS
Received several honor and distinction awards and recognitions for academic excellence.
Received outstanding recognition from Mr. Khaled Shoman - Deputy CEO of Arab Bank, 1998.
Member of:
Sigma Beta Delta, National Honor Society in Business, Management, and Administration.
Golden Key National Honor Society.
United States Achievement Academy, National Honor Society.
All–American Scholar Distinguished Society.
SPECIAL ACHIEVEMENTS
1998: Coordinator for the Business Process Re-Engineering Project for Arab Bank (Abdali Branch)
2000Information Systems Coordinator for Arab Bank (Abdali Branch)
2000Emergency Plan Coordinator for Arab Bank (Abdali Branch)
2001-2003Committee Member - Jordan & Palestine Credit Facility Department – Arab Bank
2001-2003Committee Member – Retail Banking & Personal Finance Automation Systems Evaluation & Audit for Arab Bank
Equation (Core Banking System)
Seibel(CRM & Call Center)
Finnone (Loan Originating System – Retail & Corporate)
Qatar Discounted Bill System
2003-2006: Committee Member - FinnOne System Evaluation for Arab Bank
Gap Analysis
Business process analysis
Workflow definition
PROFESSIONAL DEVELOPMENT
05/2002 Institute for International Research
Retail Marketing, Corporate Marketing
In- House Courses for Arab Bank, Jordan
04/2001 Institute for Banking Studies,Amman – Jordan
Excellence in Customer services (18 hrs)
05/2000 – 09/2000Credit Facilities Training Program (294 Hours)
Arab Bank, Amman – Jordan
Comprehensive & Advanced Training Program on credit facilities.
1997- PresentSeveral specialized Banking Training Courses
Marketing, excellence in customer services, Deposit, International Trading, Investment, Inward & outward Transfer, and Computer's Software.
